NO_COLOR doesn't work in `npm view`

What I Wanted to Do

This command should output no-colored characters.

NO_COLOR=1 npm view foo

What Happened Instead

This command outputs colored characters.

Reproduction Steps

Also, npm config set color false doesn’t work.

Platform Info

$ npm --versions
{ npm: '6.9.0',
  ares: '1.15.0',
  cldr: '33.1',
  http_parser: '2.8.0',
  icu: '62.1',
  modules: '64',
  napi: '3',
  nghttp2: '1.34.0',
  node: '10.15.3',
  openssl: '1.1.0j',
  tz: '2018e',
  unicode: '11.0',
  uv: '1.23.2',
  v8: '6.8.275.32-node.51',
  zlib: '1.2.11' }
$ node -p process.platform
darwin